Events
Business Performance Masterclass - 10-11 February 2009
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This practical two-day programme will share the global changes that are shaping the world of personal financial services and provide innovative approaches to growing the business in an increasingly competitive climate.
Attendees will learn and take away many practical examples of how to improve performance from an experienced personal finance professional, including -
- How to address the current challenges of customer centricity; revenue growth/cross sales and customer retention especially in the new world following the extensive impact of the credit crunch in the UK and globally.
- How to maximise results in a multi channel environment including designing and implementing appropriate reward systems.
- Acquire front line ideas and techniques to maximise your sales and improve performance through understanding more about your members’ behaviour.
- Implement strategies to improve cost efficiency and sales productivity as practised by the leading international personal finance organisations.
- Design successful marketing and distribution strategies to meet the changing needs of your members.
Who should attend?
- Chief executives
- Marketing heads
- Sales heads
- Distribution heads
- Strategy heads
- Regional managers
- HR heads
Course Leader: John Berry
John is the former Managing Director and Transformation Director of Abbey National in the UK. During his extensive career his roles included Sales Director (covering all distribution channels), Marketing Director, Operations Director, European Director (France, Spain and Italy) and Managing Director.
He received worldwide recognition for innovation in bringing “branch franchising” to UK financial services as well as changing the face of high street branches by putting coffee and banking together (Costa Coffee). His desire to improve the world for the “user” (customer/member) was never more relevant than in today’s climate.
Cost:
Members and associates: £495 per delegate (VAT exempt)
Non-members: £650 per delegate (VAT exempt)
The cost includes documentation, and lunch/refreshments on both days
Venue:
BSA, 23 Kingsway, London WC2
Further information
Programme and registration formBSA location map